The Hove Christmas Trail was a festive digital trail designed to encourage people to rediscover and support independent businesses across Hove during the Christmas period. By combining simple digital check-ins with printed maps and in-store promotion, the trail made it easy for families and residents to explore local shops, cafés, and venues while enjoying a shared seasonal experience. The result was strong engagement, increased footfall, and overwhelmingly positive community feedback, proving that well-designed digital trails can drive real-world impact. The success of the Hove Christmas Trail directly led to the launch of the Easter Trail and the creation of Local Trails as a scalable platform for community-led campaigns.