Local Trails (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, and protect your personal data when you use the Local Trails website, digital maps, campaigns, and related services.
By using our website or participating in Local Trails activities, you agree to the practices described in this policy.
1. Who We Are
Local Trails operates digital discovery trails and community campaigns designed to support local businesses and encourage people to explore local high streets.
For the purposes of UK data protection law, Local Trails is the data controller responsible for your personal data.
If you have any questions about this policy, you can contact us at:
2. Information We Collect
We may collect the following types of information.
Information You Provide
You may voluntarily provide information when you:
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contact us by email or form
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enter competitions or giveaways
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submit enquiries about participating in trails
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register a business for a campaign or map listing.
This information may include:
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name
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email address
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business name
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contact details
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any information you choose to include in a message.
Website Usage Information
When you visit the Local Trails website, certain information may be collected automatically, such as:
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IP address
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device type
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browser type
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pages visited
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approximate location (city-level)
This information helps us understand how visitors use the website and improve the platform.
Digital Map Engagement
When users interact with digital trail maps or QR codes, limited usage information may be collected such as:
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map visits
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QR code scans
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engagement with trail features.
This data is generally aggregated and anonymised and is used to measure campaign performance.
3. How We Use Your Information
We use personal data only where necessary and for legitimate purposes, including:
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responding to enquiries
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managing participation in Local Trails campaigns
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communicating with participating businesses
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administering competitions or prize draws
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improving our website and digital maps
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measuring engagement with trail campaigns.
Where appropriate, our lawful basis under UK GDPR includes:
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consent
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legitimate interests
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contractual necessity
4. Marketing Communications
If you contact us or register interest in Local Trails, we may occasionally send updates relating to:
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upcoming trails
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participation opportunities
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campaign announcements.
You can request to stop receiving these communications at any time by contacting us.
We do not sell or rent personal data to third parties.
5. Competitions & Prize Draws
If you enter a Local Trails competition or giveaway, we may collect information such as:
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name
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contact details
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social media handle (where applicable).
This information is used solely for:
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administering the competition
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contacting winners
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delivering prizes.
Competition data will only be retained for as long as necessary.
6. Business Listings
Businesses participating in Local Trails may provide information such as:
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business name
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location
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description
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contact or booking links.
This information is published on digital maps or promotional materials to help visitors discover local businesses.
Businesses are responsible for ensuring that information they provide is accurate.
7. Cookies
The Local Trails website may use cookies or similar technologies to:
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improve website functionality
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analyse visitor traffic
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understand how users interact with the site.
Cookies are small text files stored on your device.
You can manage or disable cookies through your browser settings.
8. Data Sharing
We do not sell personal data.
In limited circumstances, we may share information with trusted service providers that help operate the website or campaigns, such as:
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website hosting providers
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analytics services
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email communication platforms.
These providers are required to handle data securely and only for the purposes required.
9. Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy.
For example:
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enquiry emails may be kept for administrative reference
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competition entries may be kept until the campaign is complete
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business listing information may remain while a campaign is active.
10. Your Data Protection Rights
Under UK GDPR, you have the right to:
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request access to your personal data
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request correction of inaccurate data
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request deletion of your data
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restrict or object to processing
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request transfer of your data in certain circumstances.
To exercise any of these rights, please contact us.
11. Security
We take reasonable steps to protect personal information from:
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unauthorised access
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misuse
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loss or alteration.
However, no online platform can guarantee absolute security.
12. External Links
The Local Trails website or digital maps may link to external websites such as participating businesses.
We are not responsible for the privacy practices of those websites.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
Any updates will be posted on this page with the revised date.
14. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact: